TRACE
by Shannon Lowell Frady
(San Angelo, TX)
Trace Movie
CROSS-MEDIA INTERACTIVITY. Event attendees participate in a real-time cross-media storyline incorporating the event, and connecting it with more events, real-world props (character business cards, etc), web and mobile media, all of which afford touch points (and new opportunities for product placement).
The live events and the online content will be produced in line while shooting the film version, which will incorporate the interactive live events. The events are where actors appear to be “part of the crowd” and the film crew appear as the “media” covering the event.
Until seeing character emails/sms messages following the event, and seeing the film, attendees will not know fully who the actors or characters are or what the story is. The entire storyline is finally released in a free online movie encapsulating the previous content and attendee/content subscriber experiences. Part of the appeal will be no one through production will necessarily know who is who. Only by socially interacting with people and picking up clues (websites, email addresses and phone numbers) both at the events and online can people discern who the characters are and what the story may be.
THE STORY
Set in modern Beijing, Trace is the story of an enigmatic young artist, ELAINE, who unwittingly, through her paintings, reveals the formula for a new energy source. It is a formula so valuable and closely guarded that it leads to her abduction – setting in motion a chain of events that involve the cast of characters that are associated with a secret and sinister elite in the world of illicit trade. The audience is invited to be a part of the real time action that revolves around these central characters, locations and events. Or access the websites used in the film to then interact with the story, on their PCs or cell phones.
PRODUCTION ESTIMATE 2008 @ 40 Day shoot, incl. 3 days pickup (USD)
Film Production GRAND TOTAL: 700,000
IRE COMPONENTS
Marketing, Promotion, interactive components 88,000
Events (2 @ 250,000 each) 73,000
GRAND TOTAL FOR IRE EXECUTION: USD 861,000
CONTACT ME FOR FULL BUDGET AND/OR MORE INFORMATION
fotosonics@gmail.com
http://www.fotosonics.com
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