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The Chico Independent Film Festival
by Kelly Desmore
The Chico Independent Film Festival
The independent film artists within our community in Chico are a dedicated array of people, belonging to a number of local/global groups and organizations. With the assistance of the Chico downtown community, the CIFF seeks to bring these people together in a collaborative and creative atmosphere, while working with the Chico business community through various avenues of promotion. Also, we have been invited to be in 'Artoberfest' with assistance by Debra Lucero to help with our showings for artoberfest.org.
The CIFF works to meld the vision of art and commerce, and blend it with travel and tourism—presenting a well-balanced and well-received launch of Chico's only Independent Film Festival. The combination of local talent, virtual cooperative communities, and interactive collaboration will enable a successful event that will carry on for years; thus, fostering an environment where local commerce and tourism will not only contribute to a successful event, but will also encourage event participants to support our community’s businesses. The in-kind donations will focus on and be used for the organizational operations of the CIFF, from inception and throughout the culmination of the festival, ensuring a well-run, professional event for our community.
Donations will also be used to facilitate the creative participation of artists, and to allow participation of Chico businesses, organizations and other groups/communities.
A number of local businesses and groups have already contributed their financial or in- kind. Your support will go a long way to making this festival a success!
Requiring a minimum expense for flyers, brochures and travel-related expenses, CIFF will utilize partnerships with local groups; such as, CSU Computer Science (World Winning Finalists for Programming CGI), a local group of filmmakers, and local educational/civic group. Additional promotional avenues will be in the form of a "making of" project, using footage from the event. The festival will be recorded throughout with digital film and photography, and is to be used on the website and for social media with ongoing promotions.
CIFF plans on promoting, marketing and advertising the wide variety of multimedia and social-networking, as well as other traditional and other various "alternative" methods consistent with current technology.
Also, it will use a variety of media, many of which are already used significantly by the film and artistic community, especially on the Internet.
We look forward to this opportunity to promote another facet of the vibrant arts community in Chico, and to the successful realization of Chico's Independent Film Festival.
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