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Up to $15,000 in Money to Make your Movie - Create the Next Crocs Video and Print Campaign
(Los Angeles, CA)
Croslite ™, the cutest character who ever loved your feet
For this $15,000 video and print ad competition, Crocs is looking to produce a series of fun and memorable promotional materials that showcase its new Croslite ™ character. English, Portuguese & Italian language submissions are all welcome, and all submissions will compete within the same pool of creative.
Crocs introduced the Feel The Love brand platform in 2010 to place emphasis on the brand’s distinct fun, optimistic and profound comfort qualities anchored throughout the company’s offerings and communication. A key element of this brand platform is the Croslite character that serves as the substantive ambassador representing the unique material and technology (Croslite). The Croslite Character has been utilized throughout Feel The Love marketing materials to help emotively educate consumers of the benefits and features anchored in the shoes.
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